The Equus Bass 770 Is A Representation Of The Individualist American Spirit

"Shifting Lanes" (shiftinglanes) 02/16/2017 at 12:58 • Filed to: Equus Bass 770

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Equus Automotive, formed in 2009 and located in Rochester Hills near Detroit, offers one thing: the Bass 770. It’s ridiculously expensive, but there’s a good reason why.

This article first appeared on my automotive enthusiast website, !!!error: Indecipherable SUB-paragraph formatting!!! . The original article can be found !!!error: Indecipherable SUB-paragraph formatting!!! .

The Bass 770 aims to capture the brash spirit of the too-powerful cars of the ’60s and ’70s, and it does exactly that with a supercharged 6.2 liter LS9 V8 and all the modern frills you’d expect in a car rolling off the dealer lot. But this car is more than the sum of its parts. At 5,000-plus man hours to create a vehicle from scratch, it’s simply a work of art translated into automotive form. With no production parts besides the motor (which Equus claims as handcrafted), the Bass 770 is a tribute to innovators in the field of automotive design.

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The Bass 770’s $534,000 sticker shock is real. But to play the comparison game between it and other production super cars that are nimbler and cheaper is to fundamentally misunderstand the statement that Equus Automotive is making. On the company’s website, the most expensive option you can add is the $100,000 “Bespoke Program” in which a Bass 770 buyer can take part in the design process of every part of their car. At least, the Bass 770 is a work of art. At most, it’s a representation of the individualist American spirit. An extension of the owner’s being handcrafted by a designer. Who cares if you can buy a fully loaded Mustang GT for a tenth of the price? It won’t be your car.

In a time where the most successful business model for selling cars is to create mass appeal through fuel economy, price, and uniformity, the Bass 770 stands head and shoulders above the crowds. And that’s what I love about it. Would I buy it if my bank account were nice enough? I’d certainly hope so.

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OPPOsaurus WRX > Shifting Lanes 02/16/2017 at 13:02

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this will pair well with my Elio

MonkeePuzzle > Shifting Lanes 02/16/2017 at 13:03

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waht if my mustang had a charger front end?

PatBateman > Shifting Lanes 02/16/2017 at 13:04

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I wonder how many they’ve sold?

Milky > Shifting Lanes 02/16/2017 at 13:11

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“ With no production parts besides the motor” Well this certainly looks like a part number to me.

SnoopDouggyDougg > Shifting Lanes 02/16/2017 at 13:12

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When I see this I always think of this

S65 > Milky 02/16/2017 at 13:23

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.

Milky > S65 02/16/2017 at 13:27

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Bman76 (hates WS6 hoods, is on his phone and has 4 burners now) > Shifting Lanes 02/16/2017 at 13:42

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“the Bass 770 is a tribute to innovators in the field of automotive design.”

By being a GTA knockoff looking clone built on a repop mustang chassis? What an innovation...

Chariotoflove > Shifting Lanes 02/16/2017 at 13:44

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I like this car for the effort that went into building it. All the custom made dash parts milled out solid metal, etc. It’s just cool that it exists, even if it’s not worth that kind of money.

Bman76 (hates WS6 hoods, is on his phone and has 4 burners now) > Chariotoflove 02/16/2017 at 13:53

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Ugh, the billet craze needs to end.

fintail > Shifting Lanes 02/16/2017 at 14:09

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Is this pronounced like the fish or like the music?

Half a million dollars, yeah.

kanadanmajava1 > Milky 02/16/2017 at 14:32

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Maybe alternative facts?

Chariotoflove > Bman76 (hates WS6 hoods, is on his phone and has 4 burners now) 02/16/2017 at 14:41

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??

My bird IS the word > Shifting Lanes 02/16/2017 at 15:38

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$534,000? Using the same principals, I could buy a mustang chassis, build the car from entirely aftermarket performance parts , and still come in under 80 grand. Where did the extra 400,000$ go?

At the same time, I could get an RUF 911, a caterham 7, an original 69 mustang, and original 69 charger for the price of this turd.

You can like the car, but the price is pure crack pipe.

Frank Grimes > Shifting Lanes 02/16/2017 at 15:50

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I would never in a billion years buy one of these stupid things. I dont care if I owned the sun. I would buy an old fastback or even a coupe to convert into a fastback and build my own car that would truly be mine instead of some bastardized muscle car that is hilariously over priced. If I was lazy I could just call ring brothers and I bet they would build me a better car for much less than half a million.

$534,000 buys a lot of welding fabricating tools and aftermarket parts.